Client

Carlos Castro and Azucena Sandoval-Castro, Owners, LoveKids Resources

Description

LoveKids is a passion project of ours. My wife and I desire to launch LoveKids as a business that will bless parents and children by providing helpful, educational, and playful resoures. For the brand identity, we came up with a simple, but cute wordmark that visually communicated our love for children. The colours pink and blue were chosen for their iconic representations of both girls and boys. A little heart was placed in the negative space of the “o” to represent the smallest of children in the womb, and another little heart was placed on top of the “i” to represent both the dot of the “i” but more importantly the children that fill our lives with joy and laughter (despite all the challenges of course!). A rounded sans-serif typeface was chosen for its softness and childlike appearance.

Brand Identity Design