Client

Amit Joshi, Owner, Humari Directory

Description

Humari Directory is an online directory serving customers and business owners within the South Asian community in the Greater Toronto Area. The client, Amit Joshi, wanted a logo that the South Asian community would immediately identify with given that the word "humari" means "ours" in Hindi. So, we created a wordmark, in English, incorporating characteristics of the Hindi alphabet. Orange was used as the primary colour because of its sense of vibrancy, creativity, and meaning to the client (orange being one of his lucky colours). Lastly, a mouse cursor was positioned in the negative space of the "a" to represent the client's business as an online directory.

Testimonial

“Carlos does great work! I was very impressed with his ability to think creatively and with his engaging process of understanding my business before endeavouring to deliver designs that told my brand’s story and connected with my customers. I am so glad that I decided to work with Carlos. I couldn’t have found another creative designer that puts clients first! Thank you Carlos! I look forward to our future interactions!”

- Amit Joshi, Owner, Humari Directory

Logo Design

Business Card Design (Double-Sided)

Business Card Design (One-Sided)